For context’s sake, I made a comment on someone’s tweet last night regarding this topic and the use of the word grind which apparently escalated into something unintended. I blame myself for this. In a tweet especially, but for me just in general, I sometimes articulate myself poorly and people misunderstand the things I say and for that I am sorry. I have massive respect for content creators that work really damned hard to get where they are and they deserve all the respect in the world for building what they have. But the word “Grind” needs to disappear.
Grinding is what my Mother had to do bringing me up on her own, whilst caring for her Mother with next to no money. It wasn’t fun, it was disheartening and some days felt like there was no way forward. Now before anyone asks, no, I am not looking for sympathy. Both me and my Mother are in pretty good places these days compared to back then. We got through it. I am just making a point.
The Cambridge Dictionary definition of “Grind” in this context is “a difficult or boring activity that needs a lot of effort”, which to me doesn’t sound like what content creation should be, or indeed is. Grind is such a poor choice of words, especially when trying to encourage up and coming creators who want to see growth. It certainly shouldn’t be boring, I mean hell, if you’re a content creator and you’re bored, with all due respect, your talents and passion probably belong elsewhere. I’d wager for the idea that anyone who finds it boring probably isn’t doing it.
Now a lot of this follows on from some of the things I said in my previous post regarding attitudes, but bear with me. I feel like the word “Grind” has replaced the term “Hard Work”, and in its simplest terms, this is my issue with it. Hard work, sure, is hard, it’s in the term. But work can be and should be rewarding. People work hard because they want to, they are passionate and not bored. People grind because they have to. That’s why a lot of us work jobs we don’t like. It’s a responsibility that we could otherwise do without. Some people work a job they love. It’s still a responsibility, but it’s not a grind if you have passion.
I’d really like to see a change in the world of content creation that abandons the word grind. Content creators get a lot of hate from others who claim that they got there because the platform allowed it to happen or because they got promotion others did not. But the truth is, anyone who is successful, got where they are got there due to hard work and dedication. Positive things that helped them move forward. When we try to encourage fledgling creators, let’s encourage them to work hard. Let’s encourage them to have passion and to stay positive. Let’s encourage them to learn the other things that revolve around content creation like networking and suchlike. Let’s encourage them to not be disheartened by slow growth. Let’s encourage them that every bit of growth was because they worked hard for it. Let’s encourage them to feel rewarded for the hard work they put in.
Let’s not encourage grind. It’s an unhealthy word that doesn’t replace hard work and passion.